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We would have to analyze whether making to cold door, i.e. playing in houses and offer different products: ramos, centers, etc., or if we send brochures and look forward to the call of the buyer.At the beginning the cold door can cost a little, since it is striking and it is not usual, but if a clientele is made, you can get a few important recurring sales.The cost of this new service will depend on how has been done, i.e., whether it has hired a new person, if it is the same person who would be hired but distributing best time (devote 1 morning to this service), if it has been made flyers announcing the service, etc. 3 Selling over the web. Develop an online store, where products that are offered are displayed.

You would have to study all the costs that that implies, because we not only have to take into account the development of the web, but all actions of communication and advertising of the same, since the potential customer has to find the website to order. If an annual planning is not done we don’t know what we want, or actions to achieve it. In addition, not may parse what action is most profitable for the available budget. In addition, would have to do if you hire a person to develop these actions or hire an agency of marketing and communication, with which to reach agreement not only to the development of the different element, but to take the management/administration of the web. As you can see in this practical example, in Markarte, marketing and communication agency, we adapt to all kinds of customer and budgets and we don’t close to different proposals for collaboration.