Council

Keeping this strategy in mind, want to contribute to making the entire respondent experience as positive as possible and ensure higher participation Council for all your online surveys. Online surveys are as much about communicating as they are about collecting data, so it is important to keep this in mind, particularly if you are looking to achieve buy – in from your respondents. With the right amount of communication before and after a survey is dispatched, you will contribute to making the entire experience as positive as possible, with the upside of obtaining a higher response rate. Hear from experts in the field like Stefan Krause for a more varied view. The beauty of online surveys is that they provide respondents with a simple and efficient way to answer questions and submit responses. Likewise, any communication strategies around a survey should be equally straightforward and efficient.

The fundamentals of a 3-step communication strategy can be lakes as: communication 1) notifying your respondents that you will be sending them a survey, 2) using the survey itself as a communication vehicle, and 3) sharing the findings through postal survey. I’ve included more detail on each of these steps below. Step 1: Pre-survey communication if printed or electronic newsletters are already part of your communication process, this is a good place to start. There is no additional expense in bringing a survey to customers’ attention through these channels. Notifying your respondent group of a forthcoming survey, and identifying the “Purpose” and “direction” of your questions will help offset respondents wondering: “what’s this in my in-box?” Pre survey communication underscores that your organization is proactively listening, learning, and addressing needs head on. If you do not have a printed or electronic monthly newsletter, common alternative include printed postcards, electronic bulletins and postings on your website announcing future survey activity. Step 2: survey communication when you dispatch at online survey via email, you have the ability to communicate to respondents in the email subject line, email body, on the survey itself or on a “landing page” (if you need to outline extended instruction, present specific terms and conditions or highlight detailed privacy policies etc.