Today, the term integrated Internet marketing has become widely known. A growing number of companies realize new business opportunities in the Internet environment, which can be as concise, fast-growing market, so and means of influence on their clients, who had enough of advertising noise. Thus, now the Internet is a strategically important complement to traditional marketing efforts. Internet represents a huge gathering of information. How companies solve problems: getting lost, stand out from the crowd? Obviously, any promotion of the site is aimed at attracting the widest possible audience. Search engine optimization can solve this problem by reducing the time search for a specific site internet users. However, to increase the flow of visitors – not the ultimate goal of an integrated online promotion.
Main – convertibility of these visitors into customers. Comprehensive Internet Marketing solves the problem: a study of the target audience and the competitive environment, search engine optimization, contextual advertising, marketing optimization site; integrated campaign to promote online business, work with thematic communities and content projects. The result – an increase in targeted traffic, increase in new customers, forming a positive image companies promoting their sites, a pledge of financial development of small and medium-sized businesses, opening new opportunities for sales of goods and services. Thus, a comprehensive Internet marketing is a optimal solution which links together a set of activities are complementary and work together for the result. In contrast to the highly directional events, such integration is a powerful support business "on all fronts.".