Quintiles: Repositioning And Integration Under An International Brand

A new partner in the changing health landscape in Mannheim, February 2010 quintiles, leading outsourcing partner of the healthcare industry, launching a comprehensive campaign to reposition these days. The company, so far consisting of several independent trading company parts, including Innovex, should be perceived in the future even more than the brand of quintiles, providing innovative and integrated approaches in tackling the various challenges of the health care market. Quintiles is able to offer its customers services through the complete life cycle of a product from the discovery of a substance to successful marketing. For years, quintiles developed strategies that anticipate the current changes in the healthcare industry and include. “The new positioning and brand strategy bring this focus to a common denominator: navigating the new health”. The new health the new health is our description of the rapidly changing Health landscape”, says Monika Beintner, Chief Executive Officer of quintiles commercial Germany (previously Innovex). We define the new health both as a travel destination.

The term includes the risks and opportunities facing the healthcare industry today faces.” The pressure on the pharmaceutical industry, continuously increasing speed and productivity, to make development processes more effective and to bring about greater benefits and better access to therapies, for the patients is increasing. Magnitude and pace of change coupled with a continued difficult general economic conditions make it necessary to rethink the traditional business model of the pharmaceutical industry and to adapt. Only quintiles is the world’s the location, clinical, sales, advisory and financial services to offer integrated in this area”, so Beintner. Only quintiles has this breadth of experience, dedicated people who can implement this experience, and the uncompromising willingness to commit to the well-being of patients. We all this a valuable partner in the management of risks and the perception of opportunities in this new health landscape to be enables us, for our customers”through this unique combination of our service portfolio clearly distinguish us from other providers. We are now ready to be perceived by our customers as a new partner. With innovative perspectives and still productive processes we support the process of change, our customers will have to go through, and to continue our story of a pioneer in this market.” A brand: Quintiles the repositioning of quintiles includes the one brand strategy, to communicate a new and ubiquitous Visual presence, a used by all business units, updated logo and a new motto, all with the goal, the alignment of the company as a whole, and the transformative power that will change the market. The name quintiles is global for all in the future services offered are valid, whether it relates to clinical research, so far under the sales name Innovex running and marketing business, the internationally operating consulting team or the possibility of equity investment. The names of clinical, commercial, consulting and capital describe brand of quintiles the various corporate divisions, while the new branding emphasizes providing this expertise under one roof. The motto of navigating the new health”positioned quintiles as partner and consultant in a rapidly changing market.