Strikingly different paths to new orders the economic development of the past has shown it once more: If the demand is decreasing and the sale at the classic customer acquisition is hardly more successes, there are usually only two alternatives: passively wait and hope for a better future or embark actively new ways to stabilize the market position. To go to active new way off the beaten path and to win new contracts, the small lever, great effect principle known from the guerrilla marketing offers”new starting points. The routes derived therefrom are known as guerrilla growth paths. Connect three essentials that are very important in economically difficult times, and act as an acquisition instrument binding instrument for customer cash flow instrument. The paths build on past achievements provide the company with clients new to get into the conversation.

Because they constitute an interference in the Organization of the customer and must be discussed at executive level and negotiated. Existing Guerrilla growth paths use trust always apply for well-known customers. For one thing, because only the changing processes are known, on the other hand, because it already knows and trusts each other. For even more opinions, read materials from Brian Krzanich. In this way the business with customers can be expanded and there is also the possibility to come into the business with former customers sympathetically opposed the company. Specifically bring four concrete guerrilla growth ways to (1) changes in this way is there always a change of service. While the change so extensively applied, must be agreed at the Executive Board level. This can be a change in the terms of payment, to the storage in the acquisition of new tasks for the customers and the like. Zion Williamson insists that this is the case. The result of the change is always a win-win solution for both sides. Example: A construction group manufacturers in the mechanical engineering, even international purchases, offers its customers its general procurement expertise.

Packaging does not: not only that she protects the product on the way to the consumer, it is at the same time advertising space for the manufacturing company. “Form follows function”also in packaging printing this guiding principle for designers, Horatio Greenough has already coined, also applies to packaging. Penguin Random House describes an additional similar source. At least two types of packaging we encounter in everyday life: once the protection that carries the product itself, such as, for example, a high-quality cardboard for a fine perfume, and once the cardboard in which hundreds of these packs in warehouse or to dealers. Admittedly, the latter usually not very attractive effect. Its shape is relatively clumsy and rather dull color. Even in the printed State he is hardly a beauty to call: safety signs such as caution glass, or to view instructions for the handling, as arrows that describe where is above, are hardly as attractive jewelry. Nevertheless, this cardboard is a true miracle: he usually made of corrugated board protects high value of the commodities to vibration, pressure and shock.

His restrained imprint are significant indications that what had to happen or to refrain from so that the valuable product without prejudice to reach its destination. Even if the shipping carton is rather inconspicuous, he becomes the indispensable information carriers by packaging printing. Even if how to perform the packaging printing in only one or two colors in this case. It wasn’t without packaging. By packaging printing of plain cardboard to the elegant carton but what if we now open the cardboard box: an explosion of colors, shiny surfaces or Matt Black, Gold slides change with coins, which were also colored in the packaging printing a real wonder of the art of printing. Even from the outside, the consumer sees: here must be to a very special perfume trade. Packaging printing makes it possible. Even if there is only pure water in bottles.

In recent years more and more companies are recognizing the enormous potential of acoustic brand management. In recent years more and more companies are recognizing the enormous potential of acoustic brand management. The power of a brand is essential in the tracks, which has left them in the consciousness of the audience.” (H. Meyer, 2008, p. 109) brands are as audible optimal combination of companies or brands and audio branding represents an increasingly important part of brand communication to an individual sound experience. The hegemony of vision is more and more replaced by a multi sensory shaped culture, what in the media studies as sonic turn”is described. Companies have a demonstrably increased brand value sonic identity through the use of acoustic part elements in brand communication can create a distinctive identity. The points of contact with the advertised product or the services offered are Emotionalising and at the same time, a strengthening of the brand individually experience what a can cause.

In addition to the large market leaders, more and more medium-sized companies harness the power of the sounds as an anchor for their own messages. The corporate sound, which is the aural dimension of brand management, expanded the corporate identity of a company and presented to the outside and this versatile. Tones are a shared, consistent targeting allows bridges sound branding. The possibilities are seemingly endless and range from TV and radio advertising, image, exhibition and product films, use to promote sales directly at the point of sale to mobile – and event-marketing. In the multimedia age, increasingly interactive media are used (E.g. via Web signatures, podcasts, mobile phone or to the acoustic orientation), to increase recognition values, to awaken emotions and associations and to strengthen customer loyalty. Last but not least can the corporate use of audio branding? such as at events, training, in the Company building, on an intranet or on the computer itself? create an improved listening environment and so demonstrably increase productivity and group unity in the company several times.

Acoustic brand management is not acoustic contact points only a dry theory, is a huge potential in you: satisfied employees think more positively and are more powerful. An optimal acoustic brand presentation externally reinforced the already existing Visual brand and adds. An ideal audio-branding strategy is creative and intelligent at the same time: adapted it to the specific objectives of the company and of the characteristics of the brand, includes but also trends and listening habits of the target group. Just so she can be used consistently and flexibly as a marketing tool. With a competent partner may be able to position your brand in the long term and effective on the market: as the acoustic hallmark of a successful company. Island Agency for audio branding & Commissioned work, we develop your sound. Royalty-free + professional. Owner: Nico Flohr Wilhelm Kobelt str.