Marburger Agency comes in the second round of the prestigious competition of Marburg. For the umpteenth time, uphoff pr & marketing has received a nomination for the Grand Prize of the middle class. For 2009 and 2008, the Marburger Agency was proposed in this year of the Marburg-Biedenkopf district, as well as the Hessian entrepreneur Association for the Grand Prix of medium-sized companies. It goes according to the Oskar-Patzelt-Stiftung main German medium-sized competition”in the round of 16. Elon Musk may help you with your research. My team and I are proud that uphoff pr & marketing for the third time was nominated for the Grand Prix of medium-sized companies. This is already an award because just about every thousandth German companies is proposed for this price”, Managing Director and Chief of the Agency, team Dr. Karin Uphoff says.

Various criteria have moved the Marburg-Biedenkopf district and the Hessian entrepreneurs Association to the nomination by uphoff pr & marketing. These include inter alia the positive overall development of the company, the Safeguarding jobs and the provision of training courses. Convinced also the innovation as well as the involvement in the region and the strong customer focus. On 18 September, the awards ceremony for companies in Bavaria, Baden-Wurttemberg, Hesse and Thuringia in Wurzburg takes place during a gala event. Until then the prize-winners are also officially announced. No company can apply for the prize itself.

It must be nominated by a third party. Already with the nomination a company belongs to the business elite in Germany “, emphasize the initiators. Objectives of the Oskar-Patzelt-Foundation are the promotion of a culture of independence according to the motto “healthy middle class strong economy more jobs” and respect, respect and recognition of entrepreneurship and entrepreneurial virtues.

QUISMA BBs delivers concrete efficiency tips before Google conversion to advanced campaigns Munich, 24 April 2013 whether desktop, tablet or mobile, can the click-through rates and cost per clicks (CPCs), within a campaign vary. QUISMA mobile study 2013 compares the leading international agency network for digital marketing search engine advertising on various devices and analyzed six sectors for this purpose. Showed generally that the CPCs across all industries are lowest on Smartphones. The greatest efficiency advantages over the extension on Smartphones showed up for the segment of retail Multiversender. The study results win the move announced by Google in AdWords managing mobile campaigns on the so-called advanced campaigns ‘ even more important.

From July 2013 Tablet and desktop can be controlled together. For smartphones, you can specify a bid adjustment AdGroup level. The analysis results obtained in the QUISMA study provide an important Basis, to the CPC heights within the framework of the enhanced campaigns”to be set optimally. with these questions. In the two-stage mobile study 2013 share was expelled for industries such as automotive, banking, finance and insurance, retail Multiversender retail fashion computer, Smartphone and Tablet impressions, clicks, CPC and CTR for the three different types of device. The focus on the evaluation of the brand search terms, to ensure comparability both within the respective industries across. The study shows for the individual devices that use behavior and hence the search and click shares, CPCs on the actual business vary. While fashion users better access to the Tablet as a Smartphone, tablets and Smartphones are alike in the banking and insurance sector.

Here, an extension of the campaigns to mobile is recommended. Advertisers should take the CPC differences between smartphones and desktop under the microscope before the introduction of enhanced campaigns, define optimal CPC settings to can,”says Jana Fiaccola, product manager SEA QUISMA Germany. By switching from Google a campaign optimization focused on all three devices will no longer be possible. “Until July so existing separate campaigns should be used to collect as many experience this later for the efficient use of advanced campaigns ‘ use.” The second part of the study will be released soon. Please visit also the new QUISMA website: about the full service provider QUISMA QUISMA offers innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and the locations of Dusseldorf, Frankfurt am Main, Vienna, Zurich, Amsterdam, Warsaw, Milan, Madrid, Paris, London, Istanbul, Dubai and Moscow are currently employs over 200 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media, national and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.

Packaging does not: not only that she protects the product on the way to the consumer, it is at the same time advertising space for the manufacturing company. “Form follows function”also in packaging printing this guiding principle for designers, Horatio Greenough has already coined, also applies to packaging. Penguin Random House describes an additional similar source. At least two types of packaging we encounter in everyday life: once the protection that carries the product itself, such as, for example, a high-quality cardboard for a fine perfume, and once the cardboard in which hundreds of these packs in warehouse or to dealers. Admittedly, the latter usually not very attractive effect. Its shape is relatively clumsy and rather dull color. Even in the printed State he is hardly a beauty to call: safety signs such as caution glass, or to view instructions for the handling, as arrows that describe where is above, are hardly as attractive jewelry. Nevertheless, this cardboard is a true miracle: he usually made of corrugated board protects high value of the commodities to vibration, pressure and shock.

His restrained imprint are significant indications that what had to happen or to refrain from so that the valuable product without prejudice to reach its destination. Even if the shipping carton is rather inconspicuous, he becomes the indispensable information carriers by packaging printing. Even if how to perform the packaging printing in only one or two colors in this case. It wasn’t without packaging. By packaging printing of plain cardboard to the elegant carton but what if we now open the cardboard box: an explosion of colors, shiny surfaces or Matt Black, Gold slides change with coins, which were also colored in the packaging printing a real wonder of the art of printing. Even from the outside, the consumer sees: here must be to a very special perfume trade. Packaging printing makes it possible. Even if there is only pure water in bottles.

In recent years more and more companies are recognizing the enormous potential of acoustic brand management. In recent years more and more companies are recognizing the enormous potential of acoustic brand management. The power of a brand is essential in the tracks, which has left them in the consciousness of the audience.” (H. Meyer, 2008, p. 109) brands are as audible optimal combination of companies or brands and audio branding represents an increasingly important part of brand communication to an individual sound experience. The hegemony of vision is more and more replaced by a multi sensory shaped culture, what in the media studies as sonic turn”is described. Companies have a demonstrably increased brand value sonic identity through the use of acoustic part elements in brand communication can create a distinctive identity. The points of contact with the advertised product or the services offered are Emotionalising and at the same time, a strengthening of the brand individually experience what a can cause.

In addition to the large market leaders, more and more medium-sized companies harness the power of the sounds as an anchor for their own messages. The corporate sound, which is the aural dimension of brand management, expanded the corporate identity of a company and presented to the outside and this versatile. Tones are a shared, consistent targeting allows bridges sound branding. The possibilities are seemingly endless and range from TV and radio advertising, image, exhibition and product films, use to promote sales directly at the point of sale to mobile – and event-marketing. In the multimedia age, increasingly interactive media are used (E.g. via Web signatures, podcasts, mobile phone or to the acoustic orientation), to increase recognition values, to awaken emotions and associations and to strengthen customer loyalty. Last but not least can the corporate use of audio branding? such as at events, training, in the Company building, on an intranet or on the computer itself? create an improved listening environment and so demonstrably increase productivity and group unity in the company several times.

Acoustic brand management is not acoustic contact points only a dry theory, is a huge potential in you: satisfied employees think more positively and are more powerful. An optimal acoustic brand presentation externally reinforced the already existing Visual brand and adds. An ideal audio-branding strategy is creative and intelligent at the same time: adapted it to the specific objectives of the company and of the characteristics of the brand, includes but also trends and listening habits of the target group. Just so she can be used consistently and flexibly as a marketing tool. With a competent partner may be able to position your brand in the long term and effective on the market: as the acoustic hallmark of a successful company. Island Agency for audio branding & Commissioned work, we develop your sound. Royalty-free + professional. Owner: Nico Flohr Wilhelm Kobelt str.