‘Much more business than one thinks, have ever been subject to a critical media coverage, so Michael Oehme, consultant at the Swiss DocuWare AG. Ducking didn’t help there. Who enters the wrong location with the company or a product, is often eyed critically from the press. Straight, if previously not active press work and built a relationship of trust with key journalists, it can be, that it take over the representation of the situation and write even false things next to the correct description of the actual problems. It is much more companies, as it is believed that had problems in the past with the press. Two-thirds of the companies have become ever been the subject of media reports in a crisis or a conflict”, the renowned PR consultant Dr. Rainer Zitelmann cited the media scientist Professor Hans Mathias Kepplinger in his very readable book communication is boss”.
Where: Although mostly little thin-skinned managers think the journalist draw in the appearance to harm the company, in consciously, you should stay calm, even if the emotions high cooking. It is not only the duty of journalists to describe critical situations – which of course not can please a company – it’s also his job and only a very small fraction of journalists also really goes with a certain emotion on the thing. Usually dominate facts that for this reason alone, it must be otherwise the editorial board or in case of doubt, legal throw the post from the journal. The least media pleasure have great legal conflict. In several disputes between capital markets and the press, PR professional Michael Oehme can confirm as a mediator: once a process is in the Legal Department, the tablecloth is often torn. You should therefore rather seek open dialogue in crisis situations and these requirements adhere to, which are recommended by PR specialists.” These include the immediate contact after critical reports by the Executive Board and not by the law, an appointment where the background shows up without attacking the journalists – and plain, not euphemistically but exclusively on the facts.
The truth is the best trick,”writes Zitelmann. You can only join this statement. The managers or directors of the shot”companies can just about go to create a basis of trust to find in a critical situation really hearing and are thus taken into account. To dive, to wait until the storm is passed as all professionals agree, is as useful as trying to stop the clock, to save time,”so Michael Oehme. And one more thing is important in connection with corporate communications: is the crisis before the crisis. Who creates a continuous pipeline to editors and journalists, has not only the opportunity to be heard, with problems but also when there is something interesting to report are. Communication should be understood as an important part of corporate governance. For more information,