Crisis Management

‘Much more business than one thinks, have ever been subject to a critical media coverage, so Michael Oehme, consultant at the Swiss DocuWare AG. Ducking didn’t help there. Who enters the wrong location with the company or a product, is often eyed critically from the press. Straight, if previously not active press work and built a relationship of trust with key journalists, it can be, that it take over the representation of the situation and write even false things next to the correct description of the actual problems. It is much more companies, as it is believed that had problems in the past with the press. Two-thirds of the companies have become ever been the subject of media reports in a crisis or a conflict”, the renowned PR consultant Dr. Rainer Zitelmann cited the media scientist Professor Hans Mathias Kepplinger in his very readable book communication is boss”.

Where: Although mostly little thin-skinned managers think the journalist draw in the appearance to harm the company, in consciously, you should stay calm, even if the emotions high cooking. It is not only the duty of journalists to describe critical situations – which of course not can please a company – it’s also his job and only a very small fraction of journalists also really goes with a certain emotion on the thing. Usually dominate facts that for this reason alone, it must be otherwise the editorial board or in case of doubt, legal throw the post from the journal. The least media pleasure have great legal conflict. In several disputes between capital markets and the press, PR professional Michael Oehme can confirm as a mediator: once a process is in the Legal Department, the tablecloth is often torn. You should therefore rather seek open dialogue in crisis situations and these requirements adhere to, which are recommended by PR specialists.” These include the immediate contact after critical reports by the Executive Board and not by the law, an appointment where the background shows up without attacking the journalists – and plain, not euphemistically but exclusively on the facts.

The truth is the best trick,”writes Zitelmann. You can only join this statement. The managers or directors of the shot”companies can just about go to create a basis of trust to find in a critical situation really hearing and are thus taken into account. To dive, to wait until the storm is passed as all professionals agree, is as useful as trying to stop the clock, to save time,”so Michael Oehme. And one more thing is important in connection with corporate communications: is the crisis before the crisis. Who creates a continuous pipeline to editors and journalists, has not only the opportunity to be heard, with problems but also when there is something interesting to report are. Communication should be understood as an important part of corporate governance. For more information,

Regulation Broadcasting

In the new video encyclopedia of TV production company media van Prof. Dr. Wolf-Dieter Ring warns new grant controls of the EU. While it was a difficult task, the public broadcasters to show borders for politicians in the extremism. The discussion on task and function of public offerings in a changing media world should run but over and over again. It must be made clear, what justifies the charges financing.

A justification lacking where private bring just as interesting and exciting offers in the market”. “The EU will the charges financing deemed it as a subsidy only unaddressed, when private broadcasters no comparable offers the same quality” could provide. The Chairman of the Bavarian journalist Union, Dr. Wolfgang Stockel, criticizes in the latest edition of the BJVreport”(1/2009) similar. The public broadcasting service risks located itself into question, if he is not again more clearly distinguish of supply and level of commercial broadcasters.

The strabismus after the highest ratings”otherwise call the Brussels competition authorities on the plan. The charges financing of ARD and ZDF have entertainment reasons only with the statutory obligation to education, information and quality in the sector. “The BAJ Chairman called disservice in extremely sensitive broadcasting political times” the animal droppings bet in the ZDF broadcast Wetten, dass…”from January 26, this year, that probably the parallel on disgust show ongoing RTL jungle camp” have to beat. “The exact wording of the statements of Prof. ring supplies the almost two minutes long video to the concept of dual system” in the new video encyclopedia of FA. Media van. The BLM President commented also the BLM tags”, youth media protection”, media literacy, Media Council, private broadcasters, program supervision in private broadcasting, broadcasting State Treaty change, as well as Regulation of broadcasting on the Internet”. All this video O tones are media under the heading”. The Internet address of the lexicon is: MediVan.de/lexicon. The new video encyclopedia sees itself as a pathway to the orientation and the exploitation of knowledge. Additional links to any video to provide information

Tim Stenzel

ELEMENT two specializes in information design Dusseldorf – that modern man in an increasingly complex environment must find their way, is nothing new in itself. Information and defy are everyday that affect but already long rather than individuals. Journalists, companies, organizations and institutions face the challenge of increased declaration requirements, which must be communicated quickly understandable due to becoming more complex services, structures, topics and products. Information design is precisely at this point and promises to these challenges with the combination of creativity, logic, methodology and tools to optimize. The development of individual concepts, measures and tools that enables an efficient and understandable representation of complex relationships, is nowadays essential for the provision of information of any kind, explains Tim Stenzel, owner and co-founder of ELEMENT ZWO. Information design create information from data and facts the accessible and usable be, built a relationship with the user and to the transfer of knowledge and the flow of information to promote. Also, easily scanned – and usable information visualization to guide users and offer guidance. According to Sanusi inflated glossy brochures, confusing site structures or tough gone training materials, more boring.

“Regardless whether customer, stakeholder, or employees, will want taken seriously people and clearly informed and have at best even pleasure.” Especially in the areas of Web design, corporate reporting, training and teaching materials as well as process, process, network visualization, Stenzel sees high demand for optimization for companies, organisations, authorities and institutions. Learned with joy, with ease Stenzel understood the benefits of new ways and methods of communication on a project sample explained. “We were charged with the didactic preparation of training materials for the field of technically based company. Through a simple and at the same time interesting visualization of the rather complex product advantages by means of interactive information graphics and illustrations, we could produce an increased transfer of knowledge individually and optimally prepared staff on customer appointments.