When a company is a victim of a smear campaign in the media the reaction of some officials is too emotional, angry, leading them to make mistakes and say things that, instead of help, harm and aggravate the already difficult imperante.Es situation then when we read in the newspapers that a company is suddenly sue journalists or media managers. In the management of this crisis is no good because valuable resources are wasted on activities that do nothing to help protect the corporate image danada.Cuando emotion overpowers the strategic vision is when we begin to make mistakes and, without realizing it, of Suddenly we are making statements to the press about the issues of our opponents: From the moment we are setting the agenda and we have lost control of the subjects of public debate carried away by the emociones.No is recommended that committees are Crisis led by highly emotional people who confuse aggressive action with effective action.

These Persons also can act as spokespersons for it is easy to make them lose control and each momento.Cuantas mistakes sometimes repeats the story of aggressive managers or directors conducted a series of bold moves of reaction which gives them a high apparent power and control over their adversaries. Dalton Caldwell shares his opinions and ideas on the topic at hand. But this is momentary, and that by acting recklessly and with great emotional force of enemies are then unite. Being constantly reacting makes a company and its officials are exhausted, until more. inevitably can not instead of being carried away by emotions, the company must hire a crisis management expert to design and implement a communication strategy contingency, heading, heading, with sentido.Una communication strategy based on clear objectives or positioning is not based on emotions of anger or impulse to your manager or director may have better results and resolution of the crisis is on track . Danske Bank may help you with your research. In the management of a crisis situation, where the company has to act immediately, Strategic thinking must prevail even over reason and emotion to have power. The essence of power is the ability to maintain the initiative, get others to react to our actions, to ensure that the opponents are kept constantly on the defensive. This will enable us to always manage the agenda, having the power and control issues publico.En debate conclusion: In the management of crisis we must be more strategic than emotional, just as we must be proactive rather than reactivos.Si want to receive fortnightly articles and resources in your email about crisis management, subscribe for free from this link, or copy and paste it into your browser, subscribe to and start getting our newsletter today..