The Publisher

A business model? Give your book at the time of the occurrence. Take Paulo Coelho. “In 2007 the sales of his books rose to more than 100 million pieces, which he blames largely on the hype that was made to him, as he copies of his most popular book the Alchemist” and presented dozens of translations of his new books on Internet file sharing networks such as BitTorrent. Initially, his publisher was HarperCollins anything other than thrilled by the idea that one of its best authors to the piracy of his own book mutates. Therefore wrote a fake blog called pirate Coelho, in which he herself as fan, who was preparing, to free the works of the author”Coelho. Thus, he attracted the desired attention, and even his older books were once again the New York Times on the bestseller list”. As of 2007 his new book the Witch of Portobello”appeared, he made exactly the same thing again, and again it was a bestseller.

Which in turn caught the attention of HarperCollins. The Publisher ultimately decided every month offered free of charge to a new book by Coelho on its Web page (the duration of this offer was however limited to a month, and the format was coded so that the file does not print from left). Even lesser-known authors can successfully use the principle. “Matt Mason from his pen came the pirate’s dilemma” the readers of his E-books offered to pay only what it was worth to them. The average$ 5 per book through PayPal were transferred.

Of the nearly 8,000 users who downloaded his book himself, six percent paid the average price of $ 4.20. Sales overall are only a few thousand dollars, but he is convinced that this attention gave him an additional income in the amount of $ 50,000 for lectures. The economy has no problem with prices from zero.