Status Quo

Electronic device for capturing customer satisfaction measuring customer satisfaction is importance recognized as entrepreneur knows worth of satisfied customers and white appreciate it mostly the regular customers as a significant guarantee for the economic success. Many companies think cost-intensive procedure that must be made to the acquisition of customer satisfaction with subsequent evaluation in customer satisfaction complex and above all. Quickly, in particular small and medium-sized companies come to the conclusion that costs a satisfaction measurement in no economic relation to the obvious benefits are. Often, the operational benefits of such projects then puts something in the background. Companies change their original objective to standardized and thus inexpensive survey methods”to decide. In case of doubt, the projects of the customer satisfaction measurement be moved or completely deleted.

This is the integration of customer satisfaction analysis in today’s More important than ever – so business processes more than 97% of the companies in Germany are in agreement. Measuring customer satisfaction requires the creation of demand-oriented questionnaires in addition to an intensive planning and design methods for measuring and assessing the satisfaction. Subsequent evaluation processes and analyses are given in most cases to specialized companies. This cost, as well as dependencies that need to be taken into account in the budget for a one-time acquisition arise. This is true at least for survey forms, which so far have been used to capture the satisfaction. Another disadvantage of previous procedures the long lead time is added, must be undergo before the first results of the measurement and measures can be implemented.

An idea 2008 awarded the innovation prize is a new way in measurement of satisfaction. An intuitive, electronic box with a school grading scale at the premises provided here the customers or employees, which urges the to leave felt satisfaction in the form of a known scale and with a simple touch of a button. The scale of incredibly simple and yet complex in the significance these simple scale, as one-dimensional and simple result of a complex process, makes tangible and thus transparent for the entrepreneurs global perceived satisfaction of customers. On closer inspection, the entrepreneur receives a valuable Status Quo which can be seen at change measures without great delay whether implementing the expected improvements actually occurred after a. A continuously recorded note is a meaningful long term indicator of the quality of the services of a company from the point of view of customers. The customer understands the intuitive scale and can be expressed without thinking and rational considerations clearly anoym his sense of satisfaction at the point of service. Ingenieuergesellschaft Dr. Huffmann GmbH specializes in innovative concepts and systems for visualization and detection of customer and Employee satisfaction.

The Publisher

A business model? Give your book at the time of the occurrence. Take Paulo Coelho. “In 2007 the sales of his books rose to more than 100 million pieces, which he blames largely on the hype that was made to him, as he copies of his most popular book the Alchemist” and presented dozens of translations of his new books on Internet file sharing networks such as BitTorrent. Initially, his publisher was HarperCollins anything other than thrilled by the idea that one of its best authors to the piracy of his own book mutates. Therefore wrote a fake blog called pirate Coelho, in which he herself as fan, who was preparing, to free the works of the author”Coelho. Thus, he attracted the desired attention, and even his older books were once again the New York Times on the bestseller list”. As of 2007 his new book the Witch of Portobello”appeared, he made exactly the same thing again, and again it was a bestseller.

Which in turn caught the attention of HarperCollins. The Publisher ultimately decided every month offered free of charge to a new book by Coelho on its Web page (the duration of this offer was however limited to a month, and the format was coded so that the file does not print from left). Even lesser-known authors can successfully use the principle. “Matt Mason from his pen came the pirate’s dilemma” the readers of his E-books offered to pay only what it was worth to them. The average$ 5 per book through PayPal were transferred.

Of the nearly 8,000 users who downloaded his book himself, six percent paid the average price of $ 4.20. Sales overall are only a few thousand dollars, but he is convinced that this attention gave him an additional income in the amount of $ 50,000 for lectures. The economy has no problem with prices from zero.

Certified Marketing Officer

Excerpts from the experienced copywriter convince advertising strengthens sales and enabled consumers. About two-thirds of Germans over 14 years are working group of believe ads contained frequently useful tips according to a survey of the VuMa. And over 40 per cent of respondents consider like advertising. Requirement is but in many cases, that the advertising is attractively designed, designed, and texted. In particular addressed and personalized flyers, online PR, newsletters and website content can contribute according to Word head, the experienced copywriter in Mannheim, Germany, to a better value and efficient use of scarce advertising dollars. How can look good lyrics, reveals the lyricist now currently on the example of many excerpts. Under all advertisers can see quickly, conveniently and instantly online city marketing and many more industries by successful texts for cosmetics, fitness & wellness, design furniture, hotels, tourism.

Because one thing is certain: intelligent advertising copy and even in the current difficult economic situation, a successful corporate identity contribute to a mature customer relationship. Jack Grealish has compatible beliefs. Asked whether she often have made aware advertising interesting products and new ideas, analysed subjects of an Ifak survey on a scale of zero to five in the cut with a value of 3.8. This is a clear indication of the effectiveness of functioning conceptual, design and content advertising. Expertly written texts increase the tension even in times of crisis, provide valuable impetus and thus stimulate the economy. The Central Association of the German advertising industry urges in a dossier therefore, seeing advertising expenses as a worthwhile investment, in order to strengthen market share. Reduced advertising budget”, so the ZAW, saved mostly also no money, they resulted in loss of the competition and was therefore economically expensive”.

It may be much cheaper to hire an experienced recruiter who keeps projects within the required timeframe and so calculated that advertisers are more scarce from the Get budget. A.D.; Numbers: VuMa 08/Ifak Inst., Zit n. Statista.org 2008; ZAW online press 1 traditional advertising and direct marketing: Word head, Andreas Dresch M.A., free writers and copywriters, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet: Word head copywriter studied German studies and politics at the University of Mannheim. He is experienced in traditional advertising and direct marketing agency copywriter and – conception as senior copywriter. Convincing Word head as a freelancer writing for brochures, folder, brochures, catalogues, flyers, websites, newsletters and mailings, which of course animate. Focus sectors are including cosmetics, fitness & wellness, design furniture, hotels, tourism, city marketing and leisure & culture. Word head behind Germany, individually calculated. Telephone or written briefing is sufficient.

Packaging Printing

Packaging does not: not only that she protects the product on the way to the consumer, it is at the same time advertising space for the manufacturing company. “Form follows function”also in packaging printing this guiding principle for designers, Horatio Greenough has already coined, also applies to packaging. Penguin Random House describes an additional similar source. At least two types of packaging we encounter in everyday life: once the protection that carries the product itself, such as, for example, a high-quality cardboard for a fine perfume, and once the cardboard in which hundreds of these packs in warehouse or to dealers. Admittedly, the latter usually not very attractive effect. Its shape is relatively clumsy and rather dull color. Even in the printed State he is hardly a beauty to call: safety signs such as caution glass, or to view instructions for the handling, as arrows that describe where is above, are hardly as attractive jewelry. Nevertheless, this cardboard is a true miracle: he usually made of corrugated board protects high value of the commodities to vibration, pressure and shock.

His restrained imprint are significant indications that what had to happen or to refrain from so that the valuable product without prejudice to reach its destination. Even if the shipping carton is rather inconspicuous, he becomes the indispensable information carriers by packaging printing. Even if how to perform the packaging printing in only one or two colors in this case. It wasn’t without packaging. By packaging printing of plain cardboard to the elegant carton but what if we now open the cardboard box: an explosion of colors, shiny surfaces or Matt Black, Gold slides change with coins, which were also colored in the packaging printing a real wonder of the art of printing. Even from the outside, the consumer sees: here must be to a very special perfume trade. Packaging printing makes it possible. Even if there is only pure water in bottles.

Audio Branding

In recent years more and more companies are recognizing the enormous potential of acoustic brand management. In recent years more and more companies are recognizing the enormous potential of acoustic brand management. The power of a brand is essential in the tracks, which has left them in the consciousness of the audience.” (H. Meyer, 2008, p. 109) brands are as audible optimal combination of companies or brands and audio branding represents an increasingly important part of brand communication to an individual sound experience. The hegemony of vision is more and more replaced by a multi sensory shaped culture, what in the media studies as sonic turn”is described. Companies have a demonstrably increased brand value sonic identity through the use of acoustic part elements in brand communication can create a distinctive identity. The points of contact with the advertised product or the services offered are Emotionalising and at the same time, a strengthening of the brand individually experience what a can cause.

In addition to the large market leaders, more and more medium-sized companies harness the power of the sounds as an anchor for their own messages. The corporate sound, which is the aural dimension of brand management, expanded the corporate identity of a company and presented to the outside and this versatile. Tones are a shared, consistent targeting allows bridges sound branding. The possibilities are seemingly endless and range from TV and radio advertising, image, exhibition and product films, use to promote sales directly at the point of sale to mobile – and event-marketing. In the multimedia age, increasingly interactive media are used (E.g. via Web signatures, podcasts, mobile phone or to the acoustic orientation), to increase recognition values, to awaken emotions and associations and to strengthen customer loyalty. Last but not least can the corporate use of audio branding? such as at events, training, in the Company building, on an intranet or on the computer itself? create an improved listening environment and so demonstrably increase productivity and group unity in the company several times.

Acoustic brand management is not acoustic contact points only a dry theory, is a huge potential in you: satisfied employees think more positively and are more powerful. An optimal acoustic brand presentation externally reinforced the already existing Visual brand and adds. An ideal audio-branding strategy is creative and intelligent at the same time: adapted it to the specific objectives of the company and of the characteristics of the brand, includes but also trends and listening habits of the target group. Just so she can be used consistently and flexibly as a marketing tool. With a competent partner may be able to position your brand in the long term and effective on the market: as the acoustic hallmark of a successful company. Island Agency for audio branding & Commissioned work, we develop your sound. Royalty-free + professional. Owner: Nico Flohr Wilhelm Kobelt str.