And if at first your project may well be content to suit your investment, then as it develops all more manifest limitations of individual investments (money, time, knowledge, etc.). As one, even the most powerful developer can not work more than 24 a day, and one inventor, innovator, if he not a multimillionaire, would not be able to invest heavily in the implementation of their ideas. That is, it will not be able to attract staff of developers, managers and marketers can not secure the conditions, resources for development and spread in the society of his ideas. And will the project (eg, same site) with the idea of even the most beautiful and unique selling proposition, softly 'glow' on the background of success and fame of other projects, sometimes even less attractive. Because, for rapid and effective commercialization innovative ideas are related (as a rule, not small) investment! And it is – foreign investments. Now, in confirmation of this thesis a few facts.

Who among us does not know such projects as Yahoo!, Google, Amazom.com – Examples of commercial success and the subject of role models of many local Internet business and developers. These projects have made their owners billionaires! Incidentally, for those doubting the capabilities of today's Internet, offers a relatively recent example – a site YouTube.com. It was launched in spring 2005., And in 2006 the owners could sell the site for an amount of 1.65 billion dollars (Incidentally, the same Googl'u). Well there not to be envied – what they're all brilliant – and Yang with Philo (Yahoo!), and Brin with (Google), and Bezos (Amazon), and Chen and Hurley (YouTube).