Tag: media & communication

The PDF Format, The Data Handling Revolutionized

The proliferation of formats to industry-standard PDF format has minimized by reducing the necessary formats for the dissemination of print data error sources and handling greatly simplifies the service providers. However, there taking hurdles today rather relate to the expertise of the data provider as the technical requirements of software products. Problem statement: The PDF format was developed to provide a common file format for the disclosure of various documents. This should make it possible, to be able to share data from many different sources, such as word processing software, image processing, layout programs or graphics tools to people not on the programme have in which the file was created. In pre-PDF times, it was almost impossible to process a document whose creation program was available in the home such as for printers such as Printingpoint.de. To the most common but therefore constantly sufficient installations had to be present also some exotic DTP programs as every incoming file to be able to handle. It was necessary to take several hurdles: most were layout programs do not embed in the location of the image data in them and fonts in a document.

The print service provider was always a package or a folder, which comprised the document itself, the associated image data and the used fonts, in a best-case scenario. This was impractical and also concern in two respects. Although there were the function to summarize the data by means of a \”packaging mechanism\” in later versions of desktop publishing programs. Unfortunately this was often forgotten. As a result, that either the image and font data were not available, or these indeed existed, but were not properly linked by manual collecting. Here, lots of Telefoniererei and manual work for the operator was pre-programmed. The error rate was correspondingly high. The second crux was the transfer of font files which have been licensed by the foundries and not for the deployment by copying were released.

Tim Stenzel

ELEMENT two specializes in information design Dusseldorf – that modern man in an increasingly complex environment must find their way, is nothing new in itself. Information and defy are everyday that affect but already long rather than individuals. Journalists, companies, organizations and institutions face the challenge of increased declaration requirements, which must be communicated quickly understandable due to becoming more complex services, structures, topics and products. Information design is precisely at this point and promises to these challenges with the combination of creativity, logic, methodology and tools to optimize. The development of individual concepts, measures and tools that enables an efficient and understandable representation of complex relationships, is nowadays essential for the provision of information of any kind, explains Tim Stenzel, owner and co-founder of ELEMENT ZWO. Information design create information from data and facts the accessible and usable be, built a relationship with the user and to the transfer of knowledge and the flow of information to promote. Also, easily scanned – and usable information visualization to guide users and offer guidance. According to Sanusi inflated glossy brochures, confusing site structures or tough gone training materials, more boring.

“Regardless whether customer, stakeholder, or employees, will want taken seriously people and clearly informed and have at best even pleasure.” Especially in the areas of Web design, corporate reporting, training and teaching materials as well as process, process, network visualization, Stenzel sees high demand for optimization for companies, organisations, authorities and institutions. Learned with joy, with ease Stenzel understood the benefits of new ways and methods of communication on a project sample explained. “We were charged with the didactic preparation of training materials for the field of technically based company. Through a simple and at the same time interesting visualization of the rather complex product advantages by means of interactive information graphics and illustrations, we could produce an increased transfer of knowledge individually and optimally prepared staff on customer appointments.