The value of change in organizations and enterprises the genuine item of every entrepreneur is the successful leadership of his company. The shops should run well, ideally so well that falls as much profit from the transactions. Success measures accordingly to the economic success and is represented as monetary income. The objective of profit maximization subjects in all areas of management: services must be better and cheaper than those of its competitors. The competition is poorly positioned and ideally weakened.

Within the company employees have qualified and cheap, work equipment adequately and counteracted. The product finally knows the price as a criterion sales first, quality and costs are low. The unique feature of such a company is cost efficiency in every area. This purely commercial orientation the entrepreneurs in the past guaranteed high yields and economic success. His customers are satisfied and his Staff happy on the job.

Since the financial and economic crisis shows but that economic success is based not only on indicators. Moral and environmental values appear more and more to the fore. Of employees requires not just his salary from his work: he wants to also be valued and recognized know his work as a performance. He wants to realize himself and his personal contribution to a larger whole. He wants to be part of a company that shows openness and humanity him over, as a private person. And he would like to include any company that meets these requirements do not. Also the point of view of the customer has changed: the product should be not only cheap. The quality of increasingly plays a role, especially the sustainability and compatibility of the materials used. Services must be not only useful, but fairly and transparently communicated. In addition, interested in the customer now that Production circumstances: He’s asking for information about possible environmental impacts and any exploitation of employees and resources. The entrepreneur faces combined with a social value change. Ecologically poor products and immoral services of morally dubious companies find fewer customers and employees than in the past. It is the company thus economically worse off and the numbers are not so as in the past. The moral limitations of the boardroom can damage a company and even ruin. The economic success of a company depends so now his emotional success. The entrepreneurial challenge is to accept them and to respond to the change in values: responsibility, communication and transparency are key terms of new competencies. Appreciation of the needs and demands of employees and customers is the Royal Road to success. Contact: Josef Gregurek, m.a. junior consultant Simplylive consulting Managing Director: Ulrich Burgrave Hochriesstrasse 2 83620 Feldkirchen-Westerham Tel.: 08063 – 9 73 55 95 fax.: 08063 – 9 73 92 64 facebook: simplylive consulting that consulting firm simplylive has made it his mission to support companies and they agree on new challenges. The client receives through the experts of simplylive a comprehensive range of advice: rational and emotional management consulting work together at simplylive. The Simplylive consulting is a company headquartered in the District of Rosenheim, in the heart of Upper Bavaria and is a reliable partner of medium-sized service providers and professionals.