This model only pays when the user clicks on the ad and also performs some type of ACTION such as registration through forms, the subscription to our newsletter, or any other action you choose. use this model when we want to collect information from our users, in order to become our future clients. the request for his e-mail and phone number is essential because so then we utilize ethos data to send information or offers which meet the needs of each user, having previously told her permission. The cost of this mode is usually much higher than the two previous methods because the process requires, since the user accesses a page until it ends in our data by completing a form. in this model the number of users drops significantly over the previous model, without a doubt. the benefit provided by each of them is much higher. 4 – CPA Cost per Adjudication or here Buy the action required from the user is still higher.

In this mode pay when the user makes a purchase on your website, which means that the user has the full : view and click on the ad, fill out a form with their data and ultimately make a purchase of the product or service. This method is widely used by online stores, since the main objective is to increase product sales through impulse buying. Price of CPA mode is usually the highest of all due to the complexity of the process as well depending on the conditions the payment sitem Adwords usually range from a fixed payment for each sale to a percentage of the value of product sold . at this level, very few users who come and therefore the value of these is the highest. It is very important to study and master these concepts if you really want to take advantage of?