Greetings Sanchez, let me explain something, the first 3 steps 1 – establish the need of information 2 – specify research objectives and the needs of information 3 – determining sources of data are strictly information gathering is impossible to launch a product without the remaining steps, I explain in a simple way, then these 3 steps continue with the ND 4 th which is the compilation; observation, surveys and interviews to name the most common while there is a varied amount of tools that detallare them in future articles. Without this step (as VAS namely know to that segment or TARGET are going to launch launch the product) continue with the 5th design the sample; You need a clear definition on the population that is going to take the sample. If you do not realize this step does LANZARIAS the product to TODA LA population? IMPOSSIBLE is indispensable to this step (unless that is a product of first necessity as some basic basket con some excepciones let’s 6th collect data; The selection, training and control of the interviewers are essential in effective market research studies. These are the most expensive and which some company wants to ignore without knowing that these staff depends on a large percentage of the th product launch success continue with the 7th process data; imagine that data are not processed and we tabulemos and we codify randomly do you think that the result is reliable?, consumer becomes more intelligent and more adapted to technology already up to know of these advertising tricks that were previously unaware continue with the 8 th analyze data; remains indispensable because it is here where your. as marketer or Publisher analyze the pros and cons of this result and finally the 9th since you are going to ignore the present results; There is where explain in detail the steps you followed to get to the final conclusion. Only imagine that some accounts assign you launch or re-launch of a product through its lifecycle and don’t give them these details. I end with this friend Sanchez commenting you that almost 100% of the publicist not likes the marketing by the statistical calculations and analysis, but is one of my goals to create the culture that this tool targets have a higher chance of generating results 100% effective but that creative ability and dedication by which is known to the Publisher. There is something for which I have fought with my students and from what I see in Colombia is equal. (The research syndrome) this without wanting to sound clinical but according to the population of students with whom I have interacted suffer from that. You explain that your concern is for a job which you assigned your teacher wins prestigious (a), do not know the details of this evaluation all this you’ve tried transmit is a personal opinion which I defend, I respect my colleagues from the neighboring country strategies and you I confirm you write I am a marketer greetings, stay in contact original author and source of the article.